Discover the Capital’s Heritage. Define Your Own Journey.
London is a city of a thousand stories, but the most important one is yours. At London Imperial Chauffeurs, we believe that true luxury sightseeing is about more than just checking landmarks off a list—it is about peace of mind, privacy, and precision.
Whether you are visiting from the United States and desire a seamless connection from your flight to the city’s history, or you are a UK resident seeking an elegant day out in the capital, we curate the journey around you. No waiting, no crowds—just the effortless glide of a Rolls-Royce or Mercedes-Benz as London unfolds outside your window.
While every itinerary is bespoke, the following narrative illustrates the elegance of a full day in the capital with London Imperial Chauffeurs.
The narrative of your London tour opens in the distinguished streets of Mayfair. Long established as the capital’s emblem of refined luxury, its Georgian townhouses and exclusive boutiques provide the perfect backdrop for your journey’s start. Settled within the hushed sanctuary of your Rolls-Royce Ghost or Mercedes-Benz S-Class, you are not merely travelling; you are entering a space of total sophistication.
Your first destination is the residence of the monarch: Buckingham Palace. The sight of the Union Jack fluttering above the Grand Facade offers a breathtaking welcome. Should you wish, we can time your arrival to witness the pomp and precision of the Changing of the Guard, all viewed from the comfort of your private vehicle while your chauffeur navigates the crowds effortlessly.
Leaving the palace, your chauffeur steers you seamlessly through the white stucco terraces of Belgravia—the heart of London’s prestige. The route leads to Kensington Palace, the former home of Princess Diana and residence of modern royalty. Here, you may wish to stroll through the lush Kensington Gardens, stepping briefly into the intimate world of the British aristocracy.
A short drive connects you to Knightsbridge, the playground of the global elite. The terracotta grandeur of Harrods beckons with its promise of indulgence. Whether you choose to step inside for its famous Food Halls or simply admire its illuminated facade from your leather-reclined seat, the experience feels like an elegant waltz through the city’s most affluent district.
The atmosphere shifts as you approach Piccadilly Circus, where neon lights and bustling energy define the city’s dynamic heart. This is the gateway to Theatreland. A slow cruise around Soho reveals London’s bohemian spirit, a district shaped by artists, visionaries, and rebels.
Just moments away lies Covent Garden, offering a vibrant mix of street performers, historic markets, and elegant piazzas. Catch a glimpse of St. Paul’s Church—the “Actor’s Church”—and feel the creative thread that is woven deeply into London’s soul.
As the West End fades, your vehicle enters the City of London (The Square Mile), where Roman history and futuristic glass towers intertwine. Your chauffeur will point out the Tower of London, a fortress steeped in tales of treachery and home to the shimmering Crown Jewels.
We position the vehicle perfectly for you to capture the imposing Tower Bridge, a Victorian engineering marvel. As you round the Bank of England, marvel at the contrast of the Gherkin rising sharply against centuries-old stone—a captivating juxtaposition of the old world and the new.
Your luxury journey pauses at Borough Market, the capital’s oldest and most renowned food market. It is a sensory experience of artisanal cheeses, fine wines, and global cuisine. While your chauffeur waits nearby, you can explore this gastronomic haven at your leisure.
Refreshed, the tour continues past The Shard—Western Europe’s tallest building—before following the River Thames. Enjoy iconic glimpses of Shakespeare’s Globe, the London Eye, and the stately silhouette of the Houses of Parliament and Big Ben standing guard over the river.
The afternoon eases into a serene rhythm as we navigate westward to Chelsea. Here, pastel-coloured houses and the boutiques of the King’s Road exude an understated affluence. From here, we transport you to the leafy tranquility of Holland Park. Walk through the Kyoto Garden, a hidden gem of waterfalls and koi ponds that feels miles away from the urban rush.
Nearby, Portobello Road Market in Notting Hill offers a treasure trove of antiques and curiosities. Browse the eclectic stalls knowing your chauffeur is ready and waiting the moment you wish to depart.
As your grand tour concludes, we recommend a sunset rotation on the London Eye. From your private capsule, watch as the city unfurls beneath you, bathed in twilight gold. Seeing Big Ben silhouetted against the Thames creates a moment of pure serenity—a fitting end to a day of splendour.
Upon your return to solid ground, your Imperial Chauffeur will be waiting, immaculately poised to deliver you to your hotel or residence, ensuring your experience concludes with the same refinement with which it began.
Here are some of the most common questions we receive about our chauffeured Mercedes-Benz E-Class cars.
Absolutely. This is a “Chauffeur at Your Disposal” service. While we recommend planning an itinerary to maximise your time, the vehicle is yours. If you wish to linger longer at St Paul’s Cathedral or make an unscheduled stop at Harrods, your chauffeur will accommodate you instantly.
